1Summer Internship Plan ReportOn“A STUDYING ON PERFORMANCE OF WOMEN AS A CONSUMERTOWARDS COSMETICS AND ITS RELEVANCE INBOUND SOCIETY”LAKME LEVERSubmitted in partial completion of the requirements for the Two Year Full TimeMasters in Business EnterpriseSubmitted by-Yashita ParasharMBA18A05Under the guidance regardingProf GUANINE Pravin KumarDeputy HOD (Marketing)Pune Institute away Business ManagementPuneMr. Complement AaroraBusiness Development ManagerLakme LeverPune
2Table of ContentsCERTIFICATE OF ORIGINALITY.............................................................................................4CERTIFICATE OF ENTERPRISE....................................................................................................5DECLARATION.............................................................................................................................6ACKNOWLEDGEMENT...............................................................................................................7EXECUTIVE SUMMARY..............................................................................................................81.0 Introduction...............................................................................................................................9THE BEAUTY INDUSTRY........................................................................................................9LITERATURE REVIEW..........................................................................................................10LAKME FRANCHISE..................................................................................................................11RELEVANCE OF THE STUDENT INCLUDES LAKME SALON.....................................................12NATURE VON THE STUDY......................................................................................................12INTENDED USAGE OF THE STUDY....................................................................................12SECTORIAL INFORMATION................................................................................................13EXPANSION RATE OF FMCG SECTOR...................................................................................14INVESTING & DEVELOPMENTS STYLISH THE FMCG SECTOR...............................................15FEDERAL INITIATIVES.........................................................................................................16ROADS AHEAD........................................................................................................................163.0 COMPANY INFORMATION........................................................................................................17ABOUT LAKME JUMP.........................................................................................................19MISSION:.................................................................................................................................19VISION:....................................................................................................................................19MARKETING MIX OF LAKME.......................................................................................................201.PRODUCT IN WHO MARKETING MIX OF LAKME:........................................................202. CITY IN THE MARKETING MIX IS LAKME:.............................................................213. PRICE IN THE COMMERCIALIZATION MIX OF LAKME:..............................................................214. PROMOTION IN AN MARKETING MIX OF LAKME:................................................................22NERD ANALYSIS IS LAKME: -...........................................................................................23USP OF LAKME.......................................................................................................................25PRODUCTS OFFERED BY LAKME......................................................................................28MY PROJECT INFORMATION: -.............................................................................................294.0 RESEARCH METHODS............................................................................................325.0 DATA INTERPRETATION...................................................................................................34
3FINDINGS:................................................................................................................................40CONCLUSION..............................................................................................................................41BIBLOGRAPHY...........................................................................................................................42ANNEXURE..................................................................................................................................43
4CERTIFICATE OF ORIGINALITYMYSELF hereby declare that this Summer Internship Project is me own work additionally that, tothe best of mein know and believing, it reproduces no materials previouslypublished or written that is been accepted for this rating of optional other degree ofdiploma, except where due acknowledgement has been made in the text.Yashita ParasharMBA18A05Marketing II
5CERTIFICATE OF COMPANY
6DECLARATIONI, the undersigned, hereby affirm that the Project Report entitled “A learn onperception off woman as consumers towards cosmetics and its relevance tosociety” written and submitted by me on the University of Pune, in partialfulfillment of the requirement for the award of degree of Master of BusinessAdministration under the guidance of M. G Pravin is my originally work and theclosing drawn there included are based on the material calm by myself.Place: PuneMy; Yashita Parashar
7ACKNOWLEDGEMENTI take this as an occasion to thanks with bottom of my your all those withoutwhom and journey of do get project would not have been than pleasant andwonderful like it can been to me. Working on this scheme was a constant learnedand experience for life time.For any project to be a success, is the very important go get the right guidanceand support which I got from mine internal mentor M. G. Pravin Kumar theexternal mentor “Mr. Kamal Aarora” plus including the staff members of “LAKMELEVER” for their kind support during the project.I want to communicate my deep gratitude to our institute Pune Institute of BusinessesManagement, Pune for giving me this wonderful opportunity to undertake thisproject and enhance my knowledge
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